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Session: Bringing Science to the Art of Forecasting with Deal Level & Rep-Level Engagement Data

Pete Kazanjy, Founder, Atrium and Modern Sales
Don Otvos, VP of Revenue Operations, LeanData

Are your reps capturing the right data around customer engagement? Measuring engagement is now a must-have for accurate sales pipeline forecasting. By spotting emerging trends with the likelihood of impacting deal closure, sales managers can more effectively evaluate all opportunities in the pipeline – and remove those less likely to be won.

For any sales manager or revenue operations professional involved in forecasting management, this session is for you. Learn how integrating data-driven engagement measurements into your forecasting process can boost accuracy – and how to get started.

Join preeminent sales and revenue authorities Pete Kazanjy, founder of Modern Sales Pros, and Don Otvos, RevOps leader at LeanData, to learn how you can supercharge your forecasting process in 2021.

Topics will include:

  • What are the right engagement metrics to measure for deals?
  • How do you measure these metrics across reps to find coaching areas?
  • How to change the behavior and discipline of reps around forecasting
  • What is the role of automation in this process?
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