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OpsStars Panel: Building Airtight Sales & Marketing Alignment for Extraordinary ABM

March 23, 2021

Real World Strategies for Success from ServiceMax, 6sense, and LeanData

Regardless of where your organization is on the ABM maturity curve, it’s imperative that the processes and systems are in place to orchestrate and support account-centric alignment across the revenue team.

In this session, you’ll hear from the ABM experts at ServiceMax, 6sense, and LeanData. Pat Oldenburg, ServiceMax’s VP of Demand Marketing and Operations, will share how his team leverages 6sense and LeanData to supercharge ABM across the funnel.

You’ll learn how to:

  • Align the revenue team around account-centric data with scalable processes and tools

  • Target accounts that are in-market at every stage of the buying journey

  • Empower Sales with visibility into lead data on every account

  • Ensure inbound leads are actioned by Sales in a timely, relevant manner

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