Case Studies

Most Cutting-Edge Ops Program of the Year

Lead Management Program Transformation of the Year

Go-to-Market Agility Powered by Operational Excellence

Digital Transformation Award

Buyer Experience Award

ABM Program of the Year

2021 OpsStars Awards: A Compilation of Award-Winning Ops Stories

2021 OpsStars Awards: A Compilation of Award-Winning Ops Stories

Snowflake Reduces Lost Leads, Improves Response Times and Increases Booked Meeting Rates with LeanData

Snowflake needed a solution that would provide more account data to reduce its lost leads, improve response times, and increase “booked meeting” rates.

Saviynt Sees 53% Increase in Lead-to-Account Matches, Saving 5 Hours Per Week with LeanData

When Saviynt discovered opportunities for improvement in existing lead management processes, they turned to LeanData to generate inbound leads from their virtual events and marketing campaigns.

2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories

This collection highlights the stories of all eight 2020 OpsStars Awards winners. Learn how they uniquely identified opportunities and solved challenges to find success.

Most Scalable Lead Management Program of the Year

The Most Scalable Lead Management Program of the Year Award recognizes Zoom as a team that significantly scaled lead management capabilities to support rapid business growth.

Highest ROI Program of the Year

The Highest ROI Program of the Year goes to Cybrary for constantly pushing the envelope and not being afraid of new approaches or experimentation with processes, org design or their tech stack.

Lead Management Program Transformation of the Year

The Lead Management Program Transformation Award goes to Amplify for an ops-led initiative to drive transformational change in their lead management engine across people, processes and technology.

Most Impactful Analytics Program of the Year

Most Impactful Analytics Program goes to Eightfold AI for using data and analytics to power attribution and engagement programs with real ROI.

Account Based Marketing Program of the Year

ABM Program of the Year recognizes LinkedIn for exemplifying a best-practices approach to account-centric programs with proven success.

Most Cutting-Edge Ops Program of the Year

Most Cutting-Edge Ops Program of the Year goes to Anaplan's Customer Operations team for driving quantifiable results for their organization through operational excellence.

OpsStar of the Year

The 2020 OpsStar of the Year Award goes to Kimberly Galitz, Marketing Operations Manager at Bandwidth for her standout achievements and contributions to the Ops community.

GTM Agility Powered by Operational Excellence

The GTM Agility Powered by Operational Excellence Award goes to Duo Security for its standout ability to help the organization nimbly pivot to successfully meet new market realities.

Zoom Uses LeanData to Manage and Scale Exponential Lead Growth

As Zoom’s business evolved, they recognized a need to have systems in place that could scale with its growth and allow the company to be nimble. This led Zoom to seek out a lead management solution.