Remind Improves Speed to Lead Time by up to 99% With LeanData

March 10, 2020 Ashley Ward

Remind launched in 2011 as a free product for teachers to communicate with students and parents outside of the classroom. The company began to monetize operations six years later, selling to school and district administrations.

Over the past year, Remind has pulled cross-functional teams together to focus on revenue, as well as the product's impact on students. The company has started to reach out into larger school districts and has ramped up outbound marketing efforts accordingly.

"With LeanData Routing, we've gotten time to first touch down from 3-4 days to 1-2 hours. That is incredibly meaningful. Administrators are busy, and if you don't catch them within a certain time span, you may lose them forever."

-Arjun Naskar, Head of B2B Marketing  

Challenges:

  • Remind was unable to quickly or easily update contact information in its database. 
  • Poor data quality and misrouted leads resulted in slow response times and internal friction.
  • It was difficult to attribute results to specific marketing campaigns, which led to challenges getting buy-in for new initiatives.

Solutions:

  • LeanData Matching uses industry leading fuzzy matching algorithm to automatically match leads to existing accounts.
  • LeanData Routing increases efficiencies and accelerates response time by enabling custom routing rules, and facilitating the speedy delivery of leads to the right reps at the right time.
  • LeanData Attribution creates a common dataset that both sales and marketing teams trust by accurately tying revenue to campaigns. 

Results:

  • With LeanData, leads are routed to the right reps through intuitive routing flows. 
  • Speed to lead has decreased from 3-4 days to just 1-2 hours
  • Attribution insights show which marketing efforts drive opportunities and revenue.
  • The team has greater trust in its data, and relationships across teams have improved.  

About the Author

Ashley Ward

Ashley heads Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.

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