Solution Brief

LeanData Routing

The increased integration of Sales and Marketing teams has caused an unprecedented level of friction within the B2B sales and marketing funnel. This can result in a poor buying experience for your prospects, in turn affecting sales productivity and marketing ROI. 

With LeanData’s Routing expertise, you can resolve such issues by building, monitoring and optimizing custom routing flows for your leads, accounts, contacts and opportunities. 

Download the data sheet to find out how LeanData can maximize the full potential of your Demand Generation and create great buying experiences for your prospects. 

Tags
  • Lead Management
  • Lead Routing
  • Marketing
  • Operations
  • Revenue Orchestration
  • Sales

Related Resources

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Video
Setting Up a Data Table for Routing

If your organization uses many complex criteria for routing, you may end up with a visually cluttered graph. Here’s how to set up a Data Table in LeanData to consolidate many different decisions and actions into a single node.