Ebooks

Measuring ROI with Lead-to-Account Matching & Routing

Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.

Lead Management - A Definitive Guide to Extracting Value From Every Lead

Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-to-market strategies and processes to keep pace with ever-changing customer needs.

Adopting Revenue Operations to Fuel Your Growth Engine

Learn how Revenue Operations, or RevOps, aligns all go-to-market operations teams across vision, planning, process, systems, data, goals and measurement to maximize revenue for the business.

Speed Wins: How Speed to Lead Creates a Sustainable Competitive Advantage

In today's race to win the customer, the leading determinant of your business' success is its lead response time, or its "speed to lead." Learn the key stats, common challenges and tactical solutions.

5 Must-Haves for Every SDR Stack

Every SDR stack needs five must-have tools to fully empower an efficient and effective go-to-market motion.

Optimizing Speed to Lead to Drive Revenue Growth

Speed to lead, or your lead response time, is often the distinguishing factor between closing a deal and losing out to your competition. This eBook shows you how to win the race to the customer.

Tips & Tools to Increase SDR Productivity

Learn about the systems, processes and tools to empower your sales development representatives to succeed from the go-to-market experts at LeanData.

Customers Speak Out on Lead-to-Account Matching & Routing

Hear from our customers to find out why LeanData remains a favorite within the L2A Matching and Routing category in this infographic.

Know More, Grow More: How to Use Engagement Data to Unlock ABM Growth

Learn to develop an aligned ABM go-to-market motion and more with this eBook from LeanData

Best Practices for a Winning B2B Marketing Data Strategy

Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste

Orchestrating the B2B Experience with Marketo Engage

Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.

SiriusDecisions | Marketing Operations: Planning Assumptions 2021

Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.

SiriusDecisions | Core Strategy Report: Managing the Strategic Evolution of Sales Operations

Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.

SiriusDecisions | Sales Operations: Planning Assumptions 2021

Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021

TOPO Research: Revenue Operations Framework

Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.

Optimizing Virtual Event ROI

What's Working in Revenue Operations?

Download this ebook to find out how successful revenue operations teams can enhance the overall customer experience and increase the revenue stream at your company.

TOPO Research: Lead-to-Account Matching and Routing Market Guide

Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market.

Lead Management: The Essential Foundation of B2B Growth in Any Economy

Download this eBook to understand why a strong lead management foundation is imperative for B2B growth in any economy.