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2022 Inbound & Outbound Sales Pipeline Performance Benchmarking Report

September 22, 2022

LeanData, in collaboration with Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research throughout July and August, 2022 to benchmark inbound & outbound pipeline performance, as well as the associated metrics used to measure and report upon pipeline and its performance.

In total, 311 respondents, representing a broad cross-section of company sizes, annual contract values and go-to-market (GTM) models, participated in the study. The findings and benchmarks cover a wide variety of topics, including pipeline performance metrics tracked, pipeline sources by organization, pipeline source by channel, lead conversion rates by source, and cost per lead.

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