It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to a halt. When it comes to Revenue Operations - the people, processes, and technologies that govern go-to-market motions - this question is particularly important because so much of an organization's ability to grow is dependent upon this function.
We’ve compiled this guide to help you:
- Understand the risks and benefits of building your own RevOps solutions
- Make the right decision about when to partner with software vendors
- Learn how your colleagues in Marketing and Sales Operations have made this choice