The rapid adoption of account-based marketing (ABM) has exposed massive limitations in the data infrastructure revenue teams rely on for effective execution. Siloed data and poor account-level visibility from out-of-the-box CRM solutions result in a time-consuming, manual effort to align the revenue team around named account activity.
To succeed with ABM, revenue leaders need to operate on a unified data infrastructure that empowers their team to quickly understand which accounts are engaged, and how deeply.
In this eBook, you’ll learn how to:
- Develop an aligned ABM go-to-market motion
- Track how buying units are interacting with marketing campaigns and sales touchpoints
- Measure territory health and campaign follow-up
- Allocate budget and resources thoughtfully
