There’s a new B2B buyer; one that's decidedly digital-first.
B2B buyers demand world-class buying experiences, something they're accustomed to in their personal lives with always-on, personalized and engaging B2C interactions.
Changing needs have driven a response from B2B solution providers. Simply, today’s new digital customer requires new digital marketers and sellers.
The resulting changes, however, have created greater complexity in go-to-market (GTM) strategies across Marketing, Sales and Customer Success organizations, and it has pushed native Salesforce functionality to its very limits.
To overcome tedious, time-consuming, and error-prone manual processes, Salesforce administrators and GTM operations professionals are turning to automated lead-to-account matching and routing solutions. This easy-to-browse eBook covers eight GTM challenges, their corresponding automated solutions, and the return on investment (ROI) case for each.