Orchestrating the B2B Experience with Marketo Engage

LeanData, in collaboration with Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research throughout July and August, 2022 to benchmark inbound & outbound pipeline performance.

An organization or team who has developed world-class buyer experience.

An individual, team or organization that has led a digital transformation initiative, introducing digital technology into an area of the business, changing how you operate and deliver value.

This award recognizes one operations team and its standout ability to help an organization nimbly pivot to successfully meet new market realities.

An organization or team that has built and executed account-centric programs with proven success.

An operations-led initiative that drove transformational change in the people, process and technology of the lead management engine to improve speed, accuracy and agility.

An operations-led initiative that drove transformational change in the people, process and technology of the lead management engine.

LeanData, in partnership with Salesforce and RevOps Squared conducted research throughout June and July, 2022 to benchmark the State of Lead Management across the Telco industry.

Successful sales territory management begins with effective sales territory planning. Use this easy-to-follow infographic from LeanData to create & execute upon your own winning sales territory plan.

Automated scheduling software allows individuals and groups of users to determine the best time to schedule a meeting together. Use this buyer's guide to pick the best solution for your needs.

As a function, Operations — Sales Ops, Marketing Ops & RevOps — had a much different perspective on the 2022 State of B2B Lead Management than other functions on the revenue team.

The 2022 State of Lead Management compiles data from over 1,700 sales, marketing and operations professionals to deliver insights on the best practices for revenue orchestration and driving growth.

Find out what we learnt from 1,700+ B2B Sales, Marketing & Operations professionals on how they're managing their leads for success...and their greatest challenges.

Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.

Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response time, delivering a better customer experience and empowering your team to win more deals.

Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-to-market strategies and processes to keep pace with ever-changing customer needs.

Download this report for a competitive deep-dive into the L2A Matching & Routing market.

Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.