B2C marketers seem to have perfected their delivery of a personalized customer experience.
Whether it's the one-click purchase you made from an Amazon recommendation, or that new show you're binging because Netflix recommended it – there's no denying that B2C marketers have got our specific needs and preferences down.
Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.
Gain insights on:
- What effective orchestration means in a B2B marketing context
- The common challenges that prevent the execution of an effective marketing orchestration
- How you can orchestrate a personalized marketing experience for your customers