Major events in 2020 have irrevocably altered worldwide market conditions. For most Marketing Operations professionals, this signified a need to reposition short-term and long-term priorities. Even more so, it highlighted the importance of Marketing Operations in creating a marketing infrastructure well-suited for agility and data-driven decisions.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.
- The concept of hyperagility and how it can benefit your marketing functions in the upcoming year
- The importance of orchestrating a more frequent, iterative planning process in 2021
- Making data-driven decisions within the field of customer personalization