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The Ops Guide to Lead Routing

Today's sales and marketing units interact with prospects and customers more than ever. These increased overlaps across the funnel lead to friction unless leads are routed to the right person in an organized and efficient way. However, depending on the Go-to-Market strategy, demand generation channels as well as sales cycles, companies require different lead routing best practices.

What are these best practices and how do they connect with your sales and marketing strategies? This paper highlights 4 different kinds of strategies and respective best practices for:

  • Account-based sales and marketing
  • Demand prioritization
  • Round-robin assignments
  • Territory-based distribution
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