B2B companies spend an enormous amount of time, energy and resources generating the leads that power their revenue engines. But once they’ve accumulated these leads, how effectively are they orchestrating their journey into the right hands for follow-up?
That question was at the heart of LeanData’s 2017 State of Lead Management study, which sought to capture how businesses were managing their leads for success...and their biggest challenges.
Five years later, what's changed?
LeanData partnered with Sales Hacker, Heinz Marketing and Outreach to find the answers. After analyzing the responses of 1,700+ sales, marketing and operations professionals, we are pleased to present the findings. We hope you find these insights helpful on your journey to growth in 2022!
Other content in this Stream
The 2022 State of Lead Management compiles data from over 1,700 sales, marketing and operations professionals to deliver insights on the best practices for revenue orchestration and driving growth.
Proper revenue orchestration requires routing leads and other Salesforce objects to the right rep at the right time, each & every time. Use this Buyer's Guide to select your best automated solution.
Integrating automated solutions into your sales stack can greatly aid speed to lead, or your lead response time, delivering a better customer experience and empowering your team to win more deals.
Customers have adopted digital-first buying journeys, and companies need to re-examine and evolve their go-to-market strategies and processes to keep pace with ever-changing customer needs.
Growing complexity in go-to-market motions have pushed Salesforce-native capabilities to the brink. Learn about 8 GTM challenges, their corresponding automated solutions, and the ROI case for each.
Adopting Revenue Operations to Fuel Your Growth Engine
Learn how Revenue Operations, or RevOps, aligns all go-to-market operations teams across vision, planning, process, systems, data, goals and measurement to maximize revenue for the business.
In today's race to win the customer, the leading determinant of your business' success is its lead response time, or its "speed to lead." Learn the key stats, common challenges and tactical solutions.
Every SDR stack needs five must-have tools to fully empower an efficient and effective go-to-market motion.
Speed to lead, or your lead response time, is often the distinguishing factor between closing a deal and losing out to your competition. This eBook shows you how to win the race to the customer.
Learn about the systems, processes and tools to empower your sales development representatives to succeed from the go-to-market experts at LeanData.
Hear from our customers to find out why LeanData remains a favorite within the L2A Matching and Routing category in this infographic.
Best Practices for a Winning B2B Marketing Data Strategy
Learn to create a marketing data strategy that surfaces the most important insights, unifies your revenue team, makes the most of every potential customer, and never lets a lead go to waste
Learn how you can replicate B2C marketing methodology in a B2B context from experts in leading B2B organizations.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Marketing Operations leaders in 2021.
Download this Core Strategy Report from SiriusDecisions to learn more about the evolution of Sales Operations from a mostly tactical function to strategic organization.
Download this Research Brief from SiriusDecisions to find out more about the 5 trends that will affect the priorities of Sales Operations leaders in 2021
Download this NEW TOPO Research Report to get an overview of the elements needed to create and adopt a successful Revenue Operations model.
