Know More, Grow More: How to Use Engagement Data to Unlock ABM Growth

The rapid adoption of account-based marketing (ABM) has exposed massive limitations in the data infrastructure revenue teams rely on for effective execution. Siloed data and poor account-level visibility from out-of-the-box CRM solutions result in a time-consuming, manual effort to align the revenue team around named account activity.

To succeed with ABM, revenue leaders need to operate on a unified data infrastructure that empowers their team to quickly understand which accounts are engaged, and how deeply.

In this eBook, you’ll learn how to:

  • Develop an aligned ABM go-to-market motion
  • Track how buying units are interacting with marketing campaigns and sales touchpoints
  • Measure territory health and campaign follow-up
  • Allocate budget and resources thoughtfully
Previous Article
LeanData Wins 2021 CRM Excellence Award
LeanData Wins 2021 CRM Excellence Award

LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, today was nam...

Next Flipbook
Snowflake Reduces Lost Leads, Improves Response Times and Increases Booked Meeting Rates with LeanData
Snowflake Reduces Lost Leads, Improves Response Times and Increases Booked Meeting Rates with LeanData

Snowflake needed a solution that would provide more account data to reduce its lost leads, improve response...