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Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

The best content for understanding the latest trends in data-driven lead-flow management

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The B2B sales process is becoming increasingly complex. Some 79% of B2B buyers said between one and six people are involved in the purchase process at their companies. Nearly one-third (31%) said the length of the purchasing cycle has increased significantly compared to a year ago. At the same time, B2B products and services are becoming more commoditized, making the customer experience more important than ever. B2B sales, marketing and customer support teams have a seemingly endless supply of tech tools at their disposal. Yet, by making a deluge of data available, these applications often seem to cause more problems than they solve. No wonder only 20.5% of sales and marketing professionals are satisfied with their current lead management capabilities. How can your organization's revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Introduction 2 F I X I N G T H E F I V E B I G G E S T B R E A K I N G P O I N T S F O R M O S T B 2 B R E V E N U E T E A M S Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

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