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Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams

The best content for understanding the latest trends in data-driven lead-flow management

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How many tools does your marketing team have in its tech stack? Fifteen? Twenty? More? How about your sales team? So many tools, so much data — and so many problems connecting it all in an effective and efficient way. Some 85% of B2B sales and marketing professionals say managing internal and external sales process factors involves a high level of complexity. To get an accurate view of the customer journey and deliver a unified customer experience, revenue operations teams need a common data thread through all go-to-market actions. But sales and marketing have traditionally operated in silos, and so do the marketing and sales tech solutions they use. Without the ability to connect different data points across all of the applications your team uses, you're not getting the full value from that data. Conclusion: Put The Building Blocks In Place 3 F I X I N G T H E F I V E B I G G E S T B R E A K I N G P O I N T S F O R M O S T B 2 B R E V E N U E T E A M S Integration Impediments 1. The breaking point: A prospect contacts your organization… and five different people follow up with them.

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