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The State of Revenue Operations 2019

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The State of Revenue Operations 2019: A Survey of 2,462 B2B Sales and Marketing Professionals 3 Revenue Operations (RevOps) has quickly become one of the hottest topics in the business-to-business (B2B) world. Not just a passing fad or the latest buzzword, RevOps is a fundamentally new operating model for the B2B revenue engine. Top market researchers are calling it a "game changer" — one that will fundamentally change how modern B2B companies align themselves internally to drive growth. LeanData and Sales Hacker spotted this trend early on, conducting the first "State of Revenue Operations" research study in 2018. To advance the market's awareness and understanding of this important business trend, we joined forces once again in late 2019 for an extensive follow-up study. We are pleased to present the findings f rom our second-annual collaboration in "The State of Revenue Operations 2019" — the world's largest study on Revenue Operations polling nearly 2,500 sales and marketing leaders. Our research seeks to uncover the current state of RevOps adoption, how it manifests within organizations across all sizes and industries, and what those companies finding success are doing to take full advantage of its potential to accelerate growth. We hope you find this original research helpful in your own growth journey. Executive Summary

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