The State of Revenue Operations 2019

The best content for understanding the latest trends in data-driven lead-flow management

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The State of Revenue Operations 2019: A Survey of 2,462 B2B Sales and Marketing Professionals 4 Questions We Asked Is consistent revenue growth a challenge for your company? Do you believe the ability to deliver a seamless, consistent customer experience (pre and post sale) is a key differentiator and revenue driver for B2B companies? Do sales, marketing and customer success equally share revenue responsibility at your company? Are these go-to-market functions optimally aligned at your company for growth? Rate the level of alignment in your company's revenue engine across 6 key areas. 1 2 3 4 5 Do you have a Revenue Operations function at your company? How are SalesOps, MarketingOps and Customer Success Ops aligned in your organization? If your company hasn't adopted Revenue Operations, do you believe it will in the future? What are the biggest challenges companies face moving to Revenue Operations? Which C-level exec owns Revenue Operations? 6 7 8 9 10

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