Simple, Accurate, and Actionable Engagement Analytics
For an effective account-based strategy, it is critical that Marketing has holistic account data.
Marketers often don't know how accounts are interacting with campaigns or the sales teams, making
it difficult to improve marketing ROI. LeanData Engagement provides the most simple, accurate, and
actionable engagement insights, crucial for coordinating an account-based strategy across Sales
and Marketing.
PRODUCT SHEET | ENGAGEMENT
Benefits
• Reduce Analysis Time
• Drive Marketing & Sales Alignment
• Improve Campaign Conversion Rates
Features
• Account Engagement Visualization
• Campaign Engagement Visualization
• Sales Follow-up Lists
• Out-of-Box Engagement Reports
Uncover all Engagements
at the Account Level
With engagement insights in every account,
LeanData Engagement enables marketers to
drive alignment with Sales so that they can
improve campaign conversion rates and drive
more pipeline, improving ROI. Marketing teams
can view the sales and marketing engagements
with every lead and contact, and push
for Sales to follow-up with the identified buyers
who are actively engaged.
One Holistic View that Marketing & Sales Can Trust
• Built upon the best Lead-to-Account Matching solution in the market, view engagement data f rom all
related leads and contacts within the account.
• Visualize Sales and Marketing engagements along the account journey, for any account.
• Understand how engaged or unengaged all accounts, leads, contacts, and campaign members are,
without time consuming analysis.
• Use engagement reports to enable true account-based marketing that Sales and Marketing can act
on.
• Provide Sales with a list of actively engaging leads f rom target accounts. Uncover which target
accounts are engaged and which are not to make adjustments to marketing activities.
• Take advantage of the flexibility by customizing which engagements are tracked and use
engagement data with 3rd party Business Intelligence tools.
