TOPO Research: Revenue Operations Framework

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Revenue Operations Framework The critical elements of a world-class Revenue Operations organization August 31, 2020 © 2020 TOPO. All rights reserved. Unauthorized copying or distribution is a violation of copyright law. For questions, email analyst@topohq.com. 13 information to identifying insights from data near real-time dashboards • Ensure solutions have access controls to manage user visibility and ability to customize reports relevant to role or responsibility (e.g., North America VP only sees North American accounts) Usage and Enablement The training and processes designed to ensure adoption and maximum utilization of tools and applications in the technology stack • Train and certify GTM team members on relevant systems to improve self-serve capabilities • Invest in digital adoption platforms for real- time enablement of technology and applications

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