Revenue Operations Framework
The critical elements of a world-class Revenue Operations organization
August 31, 2020
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ABOUT TOPO
TOPO works with high-growth companies to transform their sales, sales development, and marketing
organizations into world-class functions. B2B organizations rely on TOPO research and consulting to
make informed strategic decisions that drive pipeline and revenue growth.
We do this by offering:
1. Data and benchmarks collected from the world's fastest-growing companies across hundreds
of key metrics.
2. Research, best practices, and tools that make faster revenue growth a reality by focusing on
specific, actionable strategies, tactics, and plays.
3. Personalized advice and support from sales and marketing's best and brightest—TOPO
analysts and your peers from the world's fastest-growing companies.
4. Consulting that helps you address big sales and marketing issues in a manner that's deeply
specific to you. Our consulting work focuses on areas such as GTM strategy, organizational
design, and marketing/sales processes.
5. Events and peer networking with industry-leading practitioners to learn and share best
practices associated with top-performing sales and marketing teams
About the analysts
Craig Rosenberg, Co-Founder & Chief Analyst
Craig Rosenberg combines 20+ years of sales and marketing experience with TOPO's high-growth
dataset to provide specific, actionable recommendations that drive predictable, scalable growth. He and
his team support over 200 companies, ranging from the largest technology companies in the world to
early-stage startups.
Dan Gottlieb, Sales Analyst
Dan Gottlieb leads the sales practice at TOPO and is responsible for conducting sales, sales
development, and sales enablement research. Using our research findings, Dan advises revenue leaders
on how to adopt the patterns and plays of high-growth companies within their teams.
For more information
To find out how TOPO can help you grow revenue faster, contact us at:
Web: www.topohq.com
Email: analyst@topohq.com
