SLA Automation & Tracking
Improve lead response time to drive revenue growth
Accelerating your speed to lead improves sales productivity,
increases conversion, drives funnel velocity and scales your
revenue growth.
To improve lead response time, it's critical for revenue growth
leaders to:
• Define service level agreements (SLAs)
• Automate and optimize processes to improve SLA compliance
• Build processes to track SLA performance
• Report out on SLA compliance
• Hold reps accountable for missed SLAs
Speed wins!
Lead Response Time =
Lead Processing Time +
Representative Response Time
Optimize speed to lead with LeanData's
SLA Automation
Increase conversions and book revenue faster by enabling Sales
managers to reinforce the importance of speed to lead with
time-based automated activities and notifications.
Prioritize SLA-related actions with Hold Until nodes in your
growth plays. Hold records midway through processes until
either specified conditions are met or defined time limits expire
before directing records further on their paths.
LDSLA-042121-001
Consider the following:
78%
of customers buy from the
company that responds to
their inquiry first
(Lead Connect)
7x
more likely to qualify a lead
when reaching out within
an hour as opposed to just
one hour later
(Harvard Business Review)
7%
of companies respond to
leads within five minutes,
while 55 percent of
companies respond in five
or more days
(Drift)
Automate Notifications
Hold record until Lead Status
changes to "Qualified," then
route record to an Account
Executive with an automated
notification to engage.
Act or Re-Route
Hold record until Lead
Status changes to "Working;"
otherwise, exit the node after
1 hour for reassignment to a
different SDR.
Make Sales-Ready
Hold a record until enrichment
is complete, then route
through the established
process.
