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Optimizing Speed to Lead to Drive Revenue Growth

The best content for understanding the latest trends in data-driven lead-flow management

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Introduction Speed has never been as important in the marketplace as it is today. The harsh reality is there are no second place prizes in Sales and Marketing. While your outreach to prospects, leads, contacts and accounts has to consist of quality engagements and your products, services and solutions have to be value-added to the customer, speed plays an important role in your success. Consider the following: 78% of customers buy f rom the company that responds to their inquiry first (Lead Connect) You are 7x more likely to qualify a lead when reaching out within an hour as opposed to just one hour later (Harvard Business Review) 7% of companies respond to leads within five minutes, while 55% of companies respond in five or more days (Drift) This ebook provides an in-depth examination of speed to lead, how it impacts success in the marketplace, and specific process and performance recommendations for optimization. Optimizing Speed to Lead to Drive Revenue Growth 2

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