Introduction
Speed has never been as important in the marketplace as it is today.
The harsh reality is there are no second place prizes in Sales and Marketing.
While your outreach to prospects, leads, contacts and accounts has to consist of quality engagements and your products,
services and solutions have to be value-added to the customer, speed plays an important role in your success. Consider the
following:
78%
of customers buy f rom the
company that responds
to their inquiry first
(Lead Connect)
You are 7x
more likely to qualify a lead
when reaching out within
an hour as opposed to just
one hour later
(Harvard Business Review)
7%
of companies respond to
leads within five minutes, while
55% of companies respond in
five or more days
(Drift)
This ebook provides an in-depth examination of speed to lead, how it impacts success in the marketplace, and specific
process and performance recommendations for optimization.
Optimizing Speed to Lead to Drive Revenue Growth 2
