The 2022 State of Lead Management infographic

The best content for understanding the latest trends in data-driven lead-flow management

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Why LeanData? Today's growth leaders power their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates coordination of all the plays, people and processes needed to transform buying signals into buying decisions. LeanData is inspiring a global movement among its 800 customers and community of 5,000+ Ops Stars worldwide, empowering them with revenue operations excellence that translates into compelling buyer experiences and competitive advantage. Join the movement! The State of Lead Management 2022 In December of 2021, LeanData, in collaboration with Sales Hacker, Heinz Marketing and Outreach, conducted the State of Lead Management survey of revenue team professionals. In total, the survey generated 1,732 respondents. Below are some of the highlights of the findings: Request Demo Get Started Today: Visit LeanData.com to learn more about LeanData's go-to-market operations solutions for Matching, Routing and Engagement, or visit us on AppExchange. 2901 Patrick Henry Drive, Santa Clara, CA 95054 | 669-600-5676 | www.LeanData.com Download Download the full report of The State of Lead Management 2022. State of Lead Management see room for improvement in achieving conversion goals said current lead management system won't support 2022 growth goals said current lead management doesn't support an ideal customer experience believed lead-to-account matching is a broken, unreliable process Lead-to-Account Matching State of Overall Growth Strategies Top Growth Challenges for 2021 +51% agreed revenue growth was a challenge in 2021 However, that sentiment has improved since 2019 when 78% agreed revenue growth was a challenge. +59% agreed Sales & Marketing are aligned to drive growth An increase from the 52% agreed who agreed in 2017 Insufficient pipeline Lack of automation/ Too many manual processes Missed revenue targets Lack of GTM agility Virtual selling team 27% 22% 20% 18% 13% Lead Routing Manually 30% With marketing automation platforms 25% With native assignment rules in CRM 24% With 3rd party solution 9% In another manner 12% 2022 Sales & Marketing Priorities 1 2 4 5 3 Grow Pipeline Staff Teams Expand addressable market Transform digitally Invest in new tech stack 73% 29% 27% 24% 67%+ reported leads are sent to the wrong representative for follow up. 89% of respondents are satisfied with their organization's speed to lead Other 3.08% Where Respondents Came From Financial Services 4.9% Media/ Entertainment 3.19% Sales 57.34% Operations 17.4% Other 6.76% Function Customer Success 2.83% Marketing 15.67% Individual Contributor 24.8% Manager 25.91% Executive 25.92% Level Director 20.29% 1-50 35.16% 51-250 30.32% 251-1,000 16.83% 1,001-5,000 7:38% 5,001-50,000 6.35% 50,001+ 3.96% Number of Employees Consulting 5.88% Healthcare 3.27% Industry Technology 47.39% Other 26.87% Business Services 8.5% BUT

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