eBooks

LeanData: A Guide to Account Based Sales Development

The best content for understanding the latest trends in data-driven lead-flow management

Issue link: https://learn.leandata.com/i/680868

Contents of this Issue

Navigation

Page 1 of 49

2 BREAKING DOWN DOORS A GUIDE TO ACCOUNT-BASED SALES DEVELOPMENT : MEETING THE CHALLENGES OF THE MODERN BUYER'S JOURNEY TABLE OF CONTENTS 3. THE CLOSED DOOR 5. WHAT IS ACCOUNT-BASED SALES DEVELOPMENT? 9. RIGHT STRATEGY: IT'S AN ACCOUNT-BASED WORLD, AND WE'RE JUST LIVING IN IT 13. THE QUARTERBACK: THE ROLE OF THE SDR 17. RIGHT COMPANY: TARGET ACCOUNTS AND THE ROLE OF PREDICTIVE ANALYTICS 21. RIGHT PEOPLE: FILLING IN THE WHITE SPACE 26. RIGHT USE OF TIME: KEEPING SDRS FOCUSED ON THE ACTIVITIES THAT MATTER 30. RIGHT MESSAGING: THE IMPORTANCE OF PERSONALIZATION 36. RIGHT CHANNELS: THE ROLE OF SALES AUTOMATION TOOLS 42. IT'S NOT YOU, IT'S ME: WHEN DESPERATE TIMES CALL FOR DESPERATE MEASURES 45. THE DOOR SWINGS OPEN: WHAT'S NEXT FOR ACCOUNT-BASED SALES DEVELOPMENT 48. ADDITIONAL RESOURCES TO EXPLORE 49. ACCOUNT-BASED SALES AND MARKETING EXPERTS

Articles in this issue

view archives of eBooks - LeanData: A Guide to Account Based Sales Development