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Planful Case Study

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3 CUSTOMER STORY Planful Doubles Marketing Contributed Revenue by Using LeanData About Planful Planful (formerly Host Analytics) is a leading financial planning and analysis (FP&A) cloud platform. Planful delivers a vision of Continuous Planning by accelerating the end-to-end FP&A process and fostering business-wide participation in agile planning and decision-making. More than 800 customers including, Bose, Boston Red Sox, Del Monte, TGI Friday's, and 23andMe rely on Planful for financial planning and budgeting, dynamic operational planning, financial consolidations, reporting, and visual analytics. Planful is a private company backed by Vector Capital, a leading global private equity firm specializing in transformational investments in established technology businesses. About Infer Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. It leverages proven data science and machine learning to rapidly model the untapped data sitting in enterprises, along with thousands of signals f rom the web. Infer was acquired by Ignite Technologies in October 2017. Infer products are still thriving, and now benefit f rom the support of Ignite's world class technology teams and unwavering commitment to customer success.

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