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Datadog Case Study

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2 CUSTOMER STORY Improved Data Quality and Reporting Datadog immediately recognizes when a lead is net-new, belongs to an existing opportunity or is f rom a customer account. Enables Account-based Selling LeanData has helped Datadog launch its account-based selling strategy with features such as the ability to mass convert leads. The Results Demiroers describes LeanData as one of the most successful and cost effective projects she has implemented at Datadog because it impacts so many aspects of sales productivity and efficiency. "The great thing about LeanData is I don't have to worry about the 'scalability' of this process," Demiroers added. "It just adjusts to our process as we grow. I know it will work no matter how we may want to change territories or rules of engagement in the future. I think that is the biggest value of the tool." LeanData enables admins to do a ton of things. It's not just routing leads. It gives us better reporting. It opens the door so you can do lots of creative things that weren't possible before." - Hacer "Haja" Demiroers, Vice President of Sales Operations at Datadog LeanData Allows Datadog to Automate and Streamline Their Lead Routing About Datadog Datadog is the essential monitoring platform for cloud applications. We bring together data f rom servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.

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