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CUSTOMER STORY
Improved Data Quality and Reporting
Datadog immediately recognizes when a lead is net-new,
belongs to an existing opportunity or is f rom a customer
account.
Enables Account-based Selling
LeanData has helped Datadog launch its account-based
selling strategy with features such as the ability to mass
convert leads.
The Results
Demiroers describes LeanData as one of the most
successful and cost effective projects she has implemented
at Datadog because it impacts so many aspects of sales
productivity and efficiency.
"The great thing about LeanData is I don't have to worry
about the 'scalability' of this process," Demiroers added. "It
just adjusts to our process as we grow. I know it will work no
matter how we may want to change territories or rules of
engagement in the future. I think that is the biggest value
of the tool."
LeanData enables admins to do a ton
of things. It's not just routing leads.
It gives us better reporting. It opens
the door so you can do lots of creative
things that weren't possible before."
- Hacer "Haja" Demiroers, Vice President of Sales Operations
at Datadog
LeanData Allows Datadog to Automate and Streamline Their Lead Routing
About Datadog
Datadog is the essential monitoring platform for cloud applications. We bring together data f rom
servers, containers, databases, and third-party services to make your stack entirely observable. These
capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers
are getting the best user experience.
