Attribution Datasheet

Datasheets that provide the latest information for understanding how LeanData is helping businesses master their complicated lead-flow process.

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Attribution You Can Trust Attribution often tends to be an isolated marketing exercise based on inaccurate data that Sales disputes. Marketing campaigns cannot be fully optimized for revenue, unless the pipeline data in your CRM is accurately connected to demand-gen campaigns. LeanData's reliable data foundation makes attribution both accurate and actionable. With LeanData's high-precision Lead-to-Account matching, more leads get associated with accounts and opportunities. As a result, pipeline and revenue can now be accurately attributed back to campaigns to determine the best demand-gen strategy for your business. PRODUCT SHEET | ATTRIBUTION Safe & secure in Salesforce • Native within Salesforce environment • Your data is never exported • LeanData maintains history of your previous routing rules Critical Components of Attribution • Select the attribution model of your choice or define a custom model • Set up the Attribution Wizard to filter on various aspects of the funnel and drive visibility to relevant touches (lead sources, opportunity stages, touches, days since close, etc.) • Leverage the visualizations on the Opportunity and Campaign objects for your analysis • Explore out-of-the-box attribution reports and dashboard available in Salesforce

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