Duo Security Uses LeanData to Guide ABM Strategy

April 16, 2020 Ashley Ward

Duo Security, a user-centric two-factor authentication platform, needed more insight into leads and accounts to support their ABM strategy and guide decisions in Marketo and Salesforce.

LeanData's industry leading matching algorithm gives the team visibility into leads and makes lead to account connections, gaining more visibility for a holistic view of the account. Now they can easily convert leads, merge leads, and make decisions upon related leads.

At OpsStars 2019, Duo took home the OpsStars Award for ABM Program of the Year!

"A lot of our manual processes are reduced or totally eliminated because of LeanData."

- Loren Posendek, Marketing Operations Manager

About the Author

Ashley is the Director of Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.
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