Duo Security Uses LeanData to Guide ABM Strategy

April 16, 2020 Ashley Ward

Duo Security, a user-centric two-factor authentication platform, needed more insight into leads and accounts to support their ABM strategy and guide decisions in Marketo and Salesforce.

LeanData's industry leading matching algorithm gives the team visibility into leads and makes lead to account connections, gaining more visibility for a holistic view of the account. Now they can easily convert leads, merge leads, and make decisions upon related leads.

At OpsStars 2019, Duo took home the OpsStars Award for ABM Program of the Year!

"A lot of our manual processes are reduced or totally eliminated because of LeanData."

- Loren Posendek, Marketing Operations Manager

About the Author

Ashley heads Customer Marketing at LeanData and is responsible for the development of strategic initiatives to drive growth and advocacy throughout the customer lifecycle. Her favorite part of Customer Marketing at LeanData is getting to know OpsStars who are transforming the way they work.
Follow on Linkedin More Content by Ashley Ward

Previous Video

NextRoll Scales and Adapts Their Global GTM Strategy Using LeanData

NextRoll routes thousands of leads per month with a great amount of flexibility, enabling them to be adapti...

Next Video

BrightTALK Rapidly Responds to Leads and Measures Success with LeanData

BrightTALK uses LeanData to align their data, rapidly respond to leads, and easily share their data across ...

Want to see LeanData in action?

Request a demo

Return to Home

Duo Security Uses LeanData to Guide ABM Strategy

About the Author

Previous Video

Next Video

Other content in this Stream

LeanData enables Chorus.ai to accurately route leads through a complex assignment model and immediately notify the assigned owners, avoiding hours of lost productivity.

Find out how Cybrary increased product demos by 64%, increase pipeline by 133% and conversion rates by 5x in just one quarter with LeanData.

By eliminating manual routing and territory tagging, Mist saves its sales ops team at least four works per week and decreases routing inaccuracy by 25%.

Trifacta implemented LeanData Matching and Routing and reduced their lead response time from five days to less than one, increasing opportunity creation by 25%.

Trifacta implemented LeanData Matching and Routing and reduced their lead response time from five days to less than one, increasing opportunity creation by 25%

NextRoll routes thousands of leads per month with a great amount of flexibility, enabling them to be adaptive, quickly adjusting and executing their go-to-market strategies.

BrightTALK uses LeanData to align their data, rapidly respond to leads, and easily share their data across a global organization. See why they say the benefits are endless.

Pendo Optimizes Territory Management and Harnesses Rapid Growth with LeanData

6sense increased pipeline by 60% by using LeanData Matching and Routing, enabling them to work more opportunities and increase their odds of winning.

Demandbase tripled their monthly pipeline generation per SDR by using LeanData to both improve efficiency and deliberately go after target accounts.

Remind improves lead routing accuracy and gains insight into attribution with LeanData

BombBomb eliminated the case of “lost leads” by using LeanData Matching and Routing, enabling Sales and Marketing alignment for their new outbound strategy.

Zendesk decreased manual lead assignment by 45% and saved approximately 55 hours of work per week after implementing LeanData Matching and Routing.

Hear how Xactly accelerates Sales follow-ups by using LeanData, improving the efficiency of their Sales teams and starting each day off right with Matching and Lead Routing.

Leading cloud-based restaurant management platform, Toast, uses LeanData's Matching and Routing solutions to support and drive hypergrowth.

LeanData allows Marketing to qualify leads more quickly and provides the sales team with critical visibility they need in their target accounts.

Tune is using the LeanData platform for lead matching, routing and marketing attribution to streamline lead management, drive competitiveness and accelerate its sales cycle.

Hitachi Vantara leverages the LeanData platform for lead matching and routing and for marketing attribution to prove the impact of marketing on the enterprise.

With consultants out of the picture and LeanData implemented, Intercom is saving half of what it previously spent each month, as well as a reduction in administrative hours a week.

Watch this video on how LeanData's Matching, Routing and Attribution has enabled Verizon Media to properly connect their data in Salesforce and apply a reliable revenue attribution model.