"The key business benefit we get from LeanData is really more effective marketing campaigns. We've seen a marked uptick in our campaign responses and the engagement we're having with our customers and prospects."
- Nick Ezzo, VP of Demand Generation
With LeanData, Planful was able to produce more effective marketing campaigns and accurately measure engagement. This was done by LeanData's ability to:
- Associate leads with accounts
- Provide increased visibility for objects across your database