Planful Uses LeanData for More Effective Marketing Campaigns

April 30, 2019

"The key business benefit we get from LeanData is really more effective marketing campaigns. We've seen a marked uptick in our campaign responses and the engagement we're having with our customers and prospects." 

- Nick Ezzo, VP of Demand Generation

With LeanData, Planful was able to produce more effective marketing campaigns and accurately measure engagement. This was done by LeanData's ability to:

  • Associate leads with accounts
  • Provide increased visibility for objects across your database
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