SUNNYVALE, Calif., May 5, 2017 – LeanData, the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem.
“We’re incredibly proud of this recognition,” said Evan Liang, the co-founder and CEO of LeanData. “Our mission is to make life easier and better for sales operations professionals. These are the experts who really understand Salesforce. So this is great validation that we’re helping make Salesforce even more useful for businesses.”
The AppExchange is the world’s leading business marketplace with more than 3,200 Apps to extend the capability of Salesforce. That’s why this honor resonates so deeply for LeanData. The power-users who best understand the intricacies of the cloud-based CRM have highlighted LeanData as an indispensable tool.
Travis Henry, the marketing development manager at Bluewolf and an AppExchange All Star, said LeanData solves a fundamental limitation with Salesforce’s architecture. Since implementing LeanData, Bluewolf has seen a 40-percent increase in meetings scheduled and a 20-percent improvement in overall sales team activities such as calls and emails.
LeanData solves a costly problem facing businesses: connecting the most relevant people in an organization to potential buyers. LeanData helps Salesforce users overcome that challenge by automatically matching leads to accounts, and then routing them to the right sales rep every time. By linking previously disconnected objects in Salesforce such as leads, contacts and campaigns to opportunities, businesses also can understand all the marketing and sales touches that influence a deal.
“Traditional Salesforce is pretty limited when it comes to assigning rules,” Henry explained. “It was very difficult to tell if an incoming lead was from a current customer, if one of our closing reps already was working that opportunity, or if it was from a past customer. Critical pieces of information weren’t really referenceable without LeanData.”
Salesforce, the No. 1 CRM provider globally and one of the world’s Top 5 enterprise software companies, empowers businesses to connect with their customers. The robust Salesforce user community has been an integral part of that success, and the acknowledged leaders are the Salesforce MVPs and AppExchange All Stars.
“What makes this so meaningful for us is because it comes from the people we serve,” Liang added. “Sales operations professionals are critical problem-solvers, and they don’t say something like this about just any solution. This is proof that we’re solving a real pain point for them.”
LeanData, a Series B-funded company, is backed by Shasta Ventures, Sapphire Ventures and Correlation Ventures. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer.
About LeanData
LeanData’s best-in-class solution simplifies the complexity of the B2B sales process and makes revenue-generation teams more productive through intelligent lead management. More than 250 fast-growing businesses including Palo Alto Networks, Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals.