Marketing campaigns can no longer focus on a single channel. These days, marketers roll out campaigns deliberately designed to engage customers across multiple touch points to ensure brand consistency.
But how can we know which channels and campaigns are working? To do so, you need marketing attribution that not only offers you actionable and strategic insights, but is also trustworthy to sales and marketing professionals.
Join Albert Li (Glint) and Lucas Lam (LeanData) as they provide you with insights on multi-touch attribution and how Glint was able to solve their attribution challenges.