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BrightTALK’s RevOps Mastery: It’s All About The Data

Have multiple GTM motions at your organization with different teams and priorities? Need to ensure all teams are effective and yielding results? Learn how BrightTALK manages complex growth strategies with a solid data foundation and a revenue operations mindset.

Watch this session to hear how BrightTALK:

  • Formed a Revenue Operations function for cross-functional alignment, data transparency and growth
  • Leverages account and lead matching data to organize and route CRM data across the company
  • Arms their teams with attribution data to make data-driven marketing decisions
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Tech Stack Essentials for High-Growth Companies
Tech Stack Essentials for High-Growth Companies

Join TOPO Research’s Chief Analyst Craig Rosenberg for this on-demand webinar to hear his perspective on to...

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Improving Marketing Data for Maximum Campaign Performance
Improving Marketing Data for Maximum Campaign Performance

Learn how a robust lead matching and routing solution can reduce CRM chaos and increase marketing program ROI.