×

Register to access!

First Name
Last Name
Company
Country
State
Province
Email Opt In
Thank you!
Error - something went wrong!

Lead-to-Account Matching: The Essential B2B Growth Foundation

Has your go-to-market team automated lead-to-account (L2A) matching yet? If not, you will want to after this webinar! Hear why SiriusDecisions says L2A matching is a must-have for high-performing B2B organizations in 2020.

Join SiriusDecisions’ Senior Research Director of Marketing Operations Strategies, Kerry Cunningham, and LeanData’s Sr. Vice President Product, Hendrick Lee, in this webinar to learn how to implement L2A matching to accelerate the sales cycle at your organization.

Join us to learn how to:

  • Match every incoming lead to an account in your CRM
  • Optimize L2A matching for lead routing and attribution
  • Adopt L2A best practices from real-life success stories
  • Boost marketing impact with a consistent CX across the buyer journey

Featured Speakers

Kerry Cunningham
Senior Research Director of Marketing Operations Strategies
SiriusDecisions

Hendrick Lee
Sr. Vice President Product
LeanData

Previous Video
Building a Winning SDR Organization
Building a Winning SDR Organization

Hear how Ernesto Castillo, LeanData's Senior Director of Account Development, leads best-in-class SDR teams...

Next Video
ABM: An In-Depth Discussion for Marketers
ABM: An In-Depth Discussion for Marketers

Join us for this on-demand session to discover the latest learnings on ABM best practices.

7/8 Demo Day

STACKED: Essential Technologies to Drive Growth

Save Your Seat