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Navigating New Markets With ABM: A ServiceMax Case Study

August 5, 2020

Find out from Emily Kono (Field Marketing Manager, LeanData) and Pat Oldenburg (VP, Demand Marketing & Operations) on how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM). 

View this on-demand webinar to gain insights on:

  • Current market challenges and how ABM can help overcome them
  • How ServiceMax is leveraging LeanData in its ABM strategies
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