Real World Strategies for Success from ServiceMax, 6sense, and LeanData
Regardless of where your organization is on the ABM maturity curve, it’s imperative that the processes and systems in place to orchestrate support account-centric alignment across the revenue team.
In this session, you’ll hear from the ABM experts at ServiceMax, 6sense, and LeanData. Pat Oldenburg, ServiceMax’s VP of Demand Marketing and Operations, will share how his team leverages 6sense and LeanData to supercharge ABM across the funnel.
You’ll learn how to:
Align the revenue team around account-centric data with scalable processes and tools
Target accounts that are in-market at every stage of the buying journey
Empower Sales with visibility into lead data on every account
Ensure inbound leads are actioned by Sales in a timely, relevant manner