Years of research by SiriusDecision have proven that B2B organizations with aligned revenue engines are shown to grow faster and more profitably than their counterparts. Non-coincidentally, the number of B2B professionals whose job titles include the word "revenue" have also increased – with a focus on revenue signaling an enlightened view of business alignment.
But what does this shift really mean when it comes to cross-functional execution?
The realization of the full benefits of a revenue engine alignment has made Revenue Operations the new mandate for companies who seek to outperform their peers.
Dana Therrien explains in this webinar why RevOps isn't just a title or an organizational structure; rather, it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach