Sarah Phillips | Sales Operations Leader, Outreach
Stefan Castelan | Sr. Marketing Operations & Demand Generation, DataFox
Branden Baldwin | Sales & Marketing Operations Manager, Degreed
Got your go-to-market strategy set? You’ll need to plan a data strategy accordingly - your tech stack will only be as good as the data feeding into it. This mix of operations experts will cover how they built a quality data infrastructure in their CRM through providers focused on company data, hierarchy intelligence, auto-refreshing data, and automated account routing.