OpsStars 2019 Recap

This was the biggest OpsStars yet with the SF Mint bursting at the seams with educational sessions, amazing sponsors and fun. Check out the on-demand sessions and highlights from OpsStars 2019.

  • OpsStars 2019 Recap Video2:05

    OpsStars 2019 Recap Video

    See what all the buzz is about!

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  • The Journey to Revenue Operations: Charting a Course to 2020 and Beyond48:14

    The Journey to Revenue Operations: Charting a Course to 2020 and Beyond

    In this session, we will take a deeper dive into the Revenue Ops journey. Where are we now? What's the right course for your organization? What are some key mile markers we should look for in 2020?

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  • ABM’s Evolution and Its Growing Impact on Revenue Performance48:16

    ABM’s Evolution and Its Growing Impact on Revenue Performance

    In this presentation, Laura Ramos, Forrester VP and principal analyst, will share the latest findings from Forrester’s research into ABM practices and its business impact.

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  • LeanData CEO Hosts Fireside Chat with Revenue Operations Trailblazers50:59

    LeanData CEO Hosts Fireside Chat with Revenue Operations Trailblazers

    Join LeanData's CEO Evan Liang as he leads a discussion with two Revenue Operations pioneers: Jake Randall from Okta and Daniel Carpenter from Carbon Black.

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  • 3 Trends Shaping the Future of Revenue Marketing29:11

    3 Trends Shaping the Future of Revenue Marketing

    Join Nate Skinner, VP of Product Marketing at Salesforce, as he dives into the 3 trends shaping the future of Revenue Marketing: data integrity, conversational marketing, and account-based marketing.

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  • The Future of Account Based Marketing57:04

    The Future of Account Based Marketing

    In this presentation, Engagio shares some top lessons learned in the last 4 years, dives into results from our 2019 ABM Market Research Report and finishes with a look at what the future hold for ABM.

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  • Superhero Leadership with Brett Culp55:15

    Superhero Leadership with Brett Culp

    Brett Culp inspires audiences to engage in a passionate, meaningful mission that leaves a positive impact on the world and ignites the heroic spirit.

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  • Reinventing Sales to Unleash Human Potential47:18

    Reinventing Sales to Unleash Human Potential

    Learn how to achieve game results and gain insights on the latest ways to plan, align and leverage data and AI, to unleash the potential of your sales organization.

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  • “People Based Marketing” and Hyper-Personalization27:38

    “People Based Marketing” and Hyper-Personalization

    Learn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics.

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  • Hiring and Retaining the Right Rev Ops Talent27:04

    Hiring and Retaining the Right Rev Ops Talent

    Hear from Jerry Bonura, Principal from TwentyPine about how he has navigated the path to ensuring companies’ success in attracting, hiring and retaining the right Rev Ops talent.

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  • How Should I Structure My Marketing Operations Team and Set My Business Up for Operational Success?16:41

    How Should I Structure My Marketing Operations Team and Set My Business Up for Operational Success?

    Sara McNamara, Sr. Marketing Operations Manager, will take us through MOPS restructuring at Cloudera and what Cloudera is doing now.

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  • Managing a Winning SDR Organization25:34

    Managing a Winning SDR Organization

    Hear from Ernesto Castillo, Director of Sales Development with Blueshift, about how he is leading best-in-class SDR teams and his success with SDR at Adobe and Marketo.

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  • An Operational Approach to Social Selling29:15

    An Operational Approach to Social Selling

    Leveraging operational strategies, Angela Earl and Brian Schoeneman will show you how this tactic can be efficient, scalable and trackable.

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  • The Revenue Operations Career Path11:34

    The Revenue Operations Career Path

    Hear from Revenue Operations expert, Kate Cindric Federhar, about the path she took and what she recommends to others on this journey.

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  • Meet Your New Coworker: Intelligent Virtual Assistants for Higher Performing Teams34:20

    Meet Your New Coworker: Intelligent Virtual Assistants for Higher Performing Teams

    Join this session to hear how IHS Markit uses Intelligent Virtual Assistants to scale their Marketing, Sales, and Customer Success teams to deploy an end-to-end customer lifecycle experience.

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  • Scaling Operations after $10M in Revenue23:11

    Scaling Operations after $10M in Revenue

    Learn key operational activities you’ll need to set a strong foundation for your next stage of growth including Salesforce setup.

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  • Show Me the Money!: Tips and tricks for Driving Revenue Faster Through Automation29:21

    Show Me the Money!: Tips and tricks for Driving Revenue Faster Through Automation

    Hear from leading automation companies talk through their tips and tricks to get that revenue flowing.

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  • Strategizing with Intent Data26:10

    Strategizing with Intent Data

    Who, where, when and what content? Learn how intent data can maximize your campaign and program investments to achieve higher success and ROI.

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  • Dials, touches, appointments..oh my!: SDR Productivity and Measurements26:59

    Dials, touches, appointments..oh my!: SDR Productivity and Measurements

    Hear about how top SDR KPIs, such as the number of touches to connection, touches over time to connection, and touches to held appointments, drive up rep productivity at leading companies.

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  • MQL SQL WTF?16:57

    MQL SQL WTF?

    The Measurable Lead Model is shared across go-to-market efforts, all revenue impacting teams, and every hand-off in between.

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