As marketers continue to push the envelope on what the future of B2B marketing will look like, Revenue Marketing has emerged as a strategic initiative that aligns marketing, sales and operations through repeatable programs that generate predictable ROI. But what does it take to build a successful Revenue Marketing machine? Join Nate Skinner, VP of Product Marketing at Salesforce, as he dives into the 3 trends shaping the future of Revenue Marketing: data integrity, conversational marketing, and account-based marketing. Attendees will walk away with an understanding of the latest technologies enabling Revenue Marketing operations, and tips to get started on your Revenue Marketing journey.
Vice President, Product Marketing