We all understand the importance of having accurate data in your CRM, but to avoid the “garbage in, garbage out” syndrome, data must be contextual to provide useful signals or insights into your business. Franco Anzini, VP of Revenue Operations at Malwarebytes will share how contextual customer activity data is critical for building and scaling a productive and efficient RevOps organization.
This presentation will cover:
- How to improve CRM data quality and reporting accuracy
- Use data-driven coaching to increase sales rep productivity
- Measure and track deal characteristics and rep performance to shape your capacity planning model
VP of Revenue Operations