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Five Requirements for B2BCX

December 3, 2019

Hear from sales and marketing expert Craig Rosenberg, co-founder and chief analyst at TOPO, about this game-changing new paradigm in B2B. And more importantly, steps you can take now to build the foundation for delivering the CX your customers demand and drive real revenue results.

Commoditization has changed everything. Thousands of products and an abundance of information have proliferated markets. Once considered only a consumer product phenomenon, but now this commoditization is hitting B2B (and fast). That means we have to find ways to differentiate ourselves from the competition. The good news is that there's an answer to the commodity trap. In a commoditized world, customer experience becomes the key differentiator.

For the first time, B2B organizations are asking themselves; What is our customer's experience across the entire lifecycle from marketing through sales development to sales to customer success and beyond? Is our engagement delivering the relevance and value the customer expects?

In this session, you will learn how to create a truly integrated GTM that delivers a seamless customer experience across the entire revenue chain. Join Craig Rosenberg to learn how to create your competitive edge in the new economy and more!

Key Takeaways: 

  • The definition and key attributes of world-class CX
  • The 6 unique best practices for B2BCX
  • A GTM decision framework based on different customer types
  • The new Customer Journey Map
  • The role of brand promise across the journey
  • The role of revenue operations in delivering the CX promise


Craig Rosenberg
Chief Analyst and Co-founder

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