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Introducing Product Ops: The Orchestrator of Product Led Growth

December 3, 2019

SaaS companies increasingly view their product as not only what the company sells, but also as a vehicle for lead acquisition and pipeline creation, and the nexus for a digitally led customer experience. Designing and delivering products that delight is, of course, paramount--but so is using these products to actively deepen and grow customer relationships. This session will introduce a new ops discipline--product ops--as the orchestrator of product-led growth.

Speaker

Jake Sorofman
Chief Marketing Officer
Pendo

 

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