SaaS companies increasingly view their product as not only what the company sells, but also as a vehicle for lead acquisition and pipeline creation, and the nexus for a digitally led customer experience. Designing and delivering products that delight is, of course, paramount--but so is using these products to actively deepen and grow customer relationships. This session will introduce a new ops discipline--product ops--as the orchestrator of product-led growth.
Speaker
Jake Sorofman
Chief Marketing Officer
Pendo