There’s a common trap that teams selling a highly technical product fall into: responding directly to customer requests by focusing on specs and features. While customer success teams for technical products need to have expertise on their product and space, there’s greater value to be found by teaching your CS team to bring in business outcomes and measures to their customer conversations.
CircleCI Global Director of Customer Success, Rob Asscherick will discuss:
- Why it’s not enough to just focus on technical adoption and proficiency with the product
- How his team levels up conversations from technical specs to business value, thus building retention and loyalty and driving growth opportunities founded in value appreciation
Ultimately, you will leave this talk with deeper insight on helping your customers see their true value both as individuals and as a team.
Global Director, Customer Success