Cloud security leader Okta was an early pioneer in Revenue Operations. Nearly eight years ago, the company centralized marketing, sales and customer success operations under one leader, removing silos common in many B2B businesses today that stand in the way of growth. This unique approach to operational alignment - now called Revenue Operations - successfully unified Okta's go-to-market strategy, execution and measurement across the entire company. And is the foundation from which a small startup became a $500M+ public company which today is delivering 50+% year-over-year revenue growth!
In this session, hear from an architect of Okta's original RevOps strategy and team. What benefits has RevOps driven for Okta - and its customers? Were there challenges in forming (and maintaining) a centralized ops structure? And what advice or best practices can he offer to other B2B sales and marketing leaders in navigating the journey to RevOps?
Area Director, North Central