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DMN Podcast: Craig Rosenberg, co-founder and chief analyst at TOPO, says RevOps is a B2B must-have

December 13, 2019

Craig Rosenberg, co-founder and chief analyst at research and advisory firm Topo, is a powerful advocate for RevOps, the strategy of uniting marketing, sales, and customer success on the same mission. It's much more than the marketing/sales alignment people have been talking about for years, and in this podcast, recorded at the OpsStars conference hosted by LeanData, he explains that RevOps is foundational for effective B2B CX.

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DMN Podcast: Jake Randall, VP of Business Operations at Okta, discusses doing RevOps from the get-go
DMN Podcast: Jake Randall, VP of Business Operations at Okta, discusses doing RevOps from the get-go

Jake Randall explains how Okta was always doing RevOps, before it was even called that.

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