For those that have begun implementing an account-based strategy, the next question is often “How do I scale?” But sometimes, increasing the quality of your results means decreasing the quantity of your target accounts. In this session, award-winning ABM leader Daniel Englebretson shares how Phononic went deep on a high-growth vertical to:
- Canvas the market and hone target accounts with engagement
- Personalize outreach with one-to-one messaging
- Avoid sales and marketing alignment pitfalls with shared account insights
- Crush coverage and pipeline goals with a focus on testing and measurement
Speakers
Derek Slayton
CMO
Terminus
Daniel Englebretson
Director, Growth Marketing and Demand Generation
Phononic
