According to Forrester/Sirius Decisions, B2B companies that align their revenue engine – the sales, product and marketing functions grow 12 to 15 times faster than their peers and are 34 percent more profitable. But how do you know if your organization is ready to adopt a Rev Ops organization? How do you gauge Rev Ops readiness? How do you validate the need for Rev Ops with leadership? What steps would you need to take to organize Rev Ops? Hear from Heidi Bullock, CMO at Tealium about her successes implementing Rev Ops at Marketo and Engagio and what a Rev Ops organization blueprint should look like.
Speaker
Heidi Bullock
CMO
Tealium
