The Changing Role of the CMO in Revenue Ops

In this session, we will take a deeper dive into the Revenue Ops journey. Where are we now? What's the right course for your organization? What are some key mile markers we should look for in 2020?

In this presentation, Laura Ramos, Forrester VP and principal analyst, will share the latest findings from Forrester’s research into ABM practices and its business impact.

Join LeanData's CEO Evan Liang as he leads a discussion with two Revenue Operations pioneers: Jake Randall from Okta and Daniel Carpenter from Carbon Black.

Join Nate Skinner, VP of Product Marketing at Salesforce, as he dives into the 3 trends shaping the future of Revenue Marketing: data integrity, conversational marketing, and account-based marketing.

In this presentation, Engagio shares some top lessons learned in the last 4 years, dives into results from our 2019 ABM Market Research Report and finishes with a look at what the future hold for ABM.

Brett Culp inspires audiences to engage in a passionate, meaningful mission that leaves a positive impact on the world and ignites the heroic spirit.

Learn how to achieve game results and gain insights on the latest ways to plan, align and leverage data and AI, to unleash the potential of your sales organization.

Learn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics.

Hear from Jerry Bonura, Principal from TwentyPine about how he has navigated the path to ensuring companies’ success in attracting, hiring and retaining the right Rev Ops talent.

Sara McNamara, Sr. Marketing Operations Manager, will take us through MOPS restructuring at Cloudera and what Cloudera is doing now.

Hear from Ernesto Castillo, Director of Sales Development with Blueshift, about how he is leading best-in-class SDR teams and his success with SDR at Adobe and Marketo.

Leveraging operational strategies, Angela Earl and Brian Schoeneman will show you how this tactic can be efficient, scalable and trackable.

Hear from Revenue Operations expert, Kate Cindric Federhar, about the path she took and what she recommends to others on this journey.

Join this session to hear how IHS Markit uses Intelligent Virtual Assistants to scale their Marketing, Sales, and Customer Success teams to deploy an end-to-end customer lifecycle experience.

Learn key operational activities you’ll need to set a strong foundation for your next stage of growth including Salesforce setup.

Hear from leading automation companies talk through their tips and tricks to get that revenue flowing.

Hear about how top SDR KPIs, such as the number of touches to connection, touches over time to connection, and touches to held appointments, drive up rep productivity at leading companies.