×

Register to access!

First Name
Last Name
Company
Country
State
Province
Email Opt In
Thank you!
Error - something went wrong!

The Changing Role of the CMO in Revenue Ops

December 2, 2019

Sales and Marketing alignment remains a key factor for driving revenue growth for businesses of all sizes. Today’s CMOs are dealing with more data and technology than ever before and must remain agile in the execution of GTM strategies to support the business. In this panel, we will explore how CMOs view Revenue Ops as a strategy and the role of Operations. In a Revenue Ops model, how is the CMO role changing? How do CMOs plan, execute and measure their GTM initiatives? How will Revenue Ops evolve and where does Marketing / Sales Ops fit?

Speakers

Kerry Cunningham - Moderator
Sr. Research Director, Marketing Operations and Demand Management
SiriusDecisions

Karen Steele
CMO
LeanData

Cassidy Shield
CMO
Narrative Science

Peter Isaacson
CMO
Demandbase

Sophie Chesters
CMO
Medallia

Previous Video
Using Customer Journeys to Supercharge Your Revenue Engine
Using Customer Journeys to Supercharge Your Revenue Engine

In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot a...

Next Video
Aligning GTM with Account-Based Strategies
Aligning GTM with Account-Based Strategies

Learn the five things you need to consider when exploring or refining a strategic ABM program.